What do we do?
We offer graphic design, branding, logo and package label designs, including book covers and business cards.
Our Work
Web design, logo design, package design, product labels, business cards, corporate identity, digital and print media.
Badass SLP / Fresh SLP
Book cover | Posters
Description
Design a book cover to be used on Kindle Direct Publishing and two posters that would be used at a conference.
Contribution
Our contribution to both projects was the design aspect and placement of digital assets and content in a meaningful way that best depicted her intentions. Keeping in-line with her already established branding colors and fonts.
Scope
The objectives and deliverables, initially were to create a book cover using images my client had sent me for inspiration that she had found on Canva. We had to determine if we could use the images for the project first, and after determining that I set about designing the cover with the content she had suggested.
The next deliverable she asked us to work on was completing two posters that another designer had begun, but was unable to finish. We were instructed to prepare the documents in a print-ready format.
Design Rationale
We drew upon book covers we had seen in the past to create a simple yet elegant design. The client didn’t want anything fancy and was on a tight deadline and needed everything done by the following day. We set to work in Photoshop and then transferred everything to Illustrator and saved the documents out as PDF’s for the printer.
Business Report Card
Infographic Posters
Description
Create four infographics for poster-sized prints that would be used in an office environment.
Scope
The goal was to take an Excel spreadsheet that had been generated by the owner and convery the elements in a straightforward way with imagery. We made icons for each of the key points and depicted graphically the message he wanted to convey to his viewers.
Contribution
We took all of the content he provided textually and organized it in a way that was aesthetically pleasing. This was a categorizing project and illustrates how we’re able to take a text-based document and turn it into stylish infographics.
Design rationale
We studied various posters and infographics online to come up with what we felt described exactly what our client wanted to show. This entailed looking at several different graphical depictions of information organized in hierarchical methodology. There were several different drafts of this project before the client decided that they were perfect. We worked exclusively in Illustrator for these posters and saved them out as PDF’s for the printer.
KC BOUTIETTE "BACK TO WORLDS 2021"
T-shirt Design
Scope
KC had already drawn some images and sent them to me to follow exactly. It was pretty straightforward. He needed two images for the front and back of the t-shirt.
Design Rationale
We gathered images from Google of the Back to The Future poster from the movie, and found a flux capacitor image online and using the pen tool in Illustrator traced the outline of each image. We had to skew the words to fit the angles correctly and then took the photograph he had taken of himself and did an outline of the image in Photoshop. We pulled up the outline and placed it inside the flux capacitor and then took an image of an inline skate found online and traced that in Illustrator with the pen tool making an icon out of it.
Description
KC asked us to design a t-shirt for him using the Back to the Future logo and the Flux Capacitor imagery. These shirts were then printed and sold at the World’s Figure Skating Competition 2021.
Contribution
We took his hand drawn images and turned them into vector graphics in Illustrator.
Medical Wellness Clinics
Logo | Business Cards | Website | Rack Cards | Outdoor signage
Description
We were approached by the owner of Medical Wellness Clinics to create his website and come up with a logo and corporate identity materials including business cards and an outdoor sign to be used at his place of business.
Design Rationale
We chose the color blue in various hues to represent his business as blue represents professionalism and dependability. We wanted his logo to be solid and chose to add the caduceus to it to show that his business was related to the medical field. We looked at other websites in his line of work and decided to take a similar approach so that it was recognizable to visitors without being difficult to navigate or overly cumbersome. We wanted people to be able to find his number readily so they could call and set up an appointment, as well as be able to use navigation so they could find his business easily.
Scope
This project entailed coming up with a color palette that would be used for his branding guidelines, use images provided by the various product vendors and create a logo that depicted his company as a trustworthy medical business. We were also asked to create a sign that would be printed onto plexiglass and placed in the front entrance at the business center where he was located.
Contribution
All of this work was created by Primary Web Design, and other than the photographs used in the images from the vendors, all aspects of the deliverables were our creation.
ROCKET FUELED ENERGY
Contribution
For this project we worked closely with the owner and his investors for several days. We submitted several different designs for approval until we decided on a final concept and then came up with a package design using mockups generated in Photoshop.
Description
We were approached by the owner of the company to create a logo and add the text so they integrated seamlessly with one another.
Scope
We were asked to design a logo consisting of a retro-style rocket ship and come up with an interesting way to depict the name of the company that was both modern and appealing to the younger generation.
Design Rationale
We wanted to use gradients for the text, because we felt it was more modern at the time, and came up with a unique way to style the lettering so that it was fun and appealing to the eye. The rocket ship was to be a retro comical style. First, we drew out the rocket ship by hand on graphing paper and then scanned and uploaded that drawing into Illustrator and used the pen tool to finalize the outline and then add the colors and finishing shadows.
Stir Cider Co.
Product label
Description
This was a logo for a craft beer company that was changing their current label on their Beauregard craft cider beer.
Scope
We had to have a firm knowledge of California state law regarding alcohol labels as well as knowledge of the requirements of the TTB for label approval. They wanted the label to cover 2/3 of the can leaving the upper 1/3 of the aluminum exposed.
Design Rationale
We had been given a specific set of rules and regulations to follow, and beyond making a few icons for the label we had little creative control over the project. The biggest contribution made to this project was our knowledge of regulatory conditions set by the Alcohol, Tobacco and Tax Bureau.
Contribution
We worked closely with the creative director and submitted several design options. We communicated via email for a few days until the final design was approved by the board.
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